Enter your campaign budget and see how many sponsored posts it books at real medians, how many of those end up published, and what that makes the true cost per published post.
Median flat fee and delivery rate per follower band. A published rate card, not a reading of anyone's private transaction data.
| Follower tier | Median fee per post | What €3,000 buys |
|---|---|---|
| Under 2,000 followers | €80 | 37 posts booked, about 28 published — €107 per published post. |
| 2,000 – 5,000 followers | €100 | 30 posts booked, about 23 published — €130 per published post. |
| 5,000 – 20,000 followers | €160 | 18 posts booked, about 14 published — €214 per published post. |
| 20,000 – 50,000 followers | €320 | 9 posts booked, about 7 published — €429 per published post. |
| 50,000+ followers | €420 | 7 posts booked, about 5 published — €600 per published post. |
budget / median flat fee in the bandRounded down: a budget that covers 4.6 posts books four, because nobody publishes six tenths of a post.
posts booked x published share at the median feeThe published share comes from the delivery odds curve at an offer equal to the band median — the price at which most bookings go through.
budget / posts publishedThe only number worth comparing against a LinkedIn Ads CPM, because it counts the money that bought nothing.
Because a booking that never goes live buys nothing. Planning on booked posts overstates reach by exactly the share of bookings that stall, which is the difference between a campaign that hits its number and one that quietly misses.
Around five. Below that, the gap between your best and worst creator is indistinguishable from the gap between a Tuesday and a Thursday. Five published posts is usually enough to see which audience actually clicks.
Several small ones, if you are buying clicks rather than impressions. Engagement rates are two to four times higher under 5,000 followers, and spreading the budget gives you more than one reading of what works.
From the flat fees listed by the creators in this build's marketplace — this project's own data, not naano.com's.
Book, brief, pay and track every creator from one wallet, with click tracking on every post so the cost per published post is measured rather than estimated.
Get startedThe delivery odds estimator shows how often offers at your price end in a published post, so the plan above starts from a fee creators will actually accept.
Open the odds estimator